According to Joshua Meyrowitz, television has become a negative form of entertainment, because while we are watching the lives of others, it shows us all the places we want to be, but can’t. It makes us aware that is a bigger world than simply our daily lives, and because of this, we begin to feel isolated and alone. An example of this from Desperate Housewives on Sunday, was when Gabriella was visiting a male friend and saw a closet full of designer clothes that had belonged to his ex-wife. Being a woman that loves clothes, I was a bit jealous of the beautiful garments that Gabriella was able to try on. I would never be able to afford even one of those gorgeous dresses.
Baudrillard’s take on television is another interesting one. He felt that television was a kind of hyperreality. According to Baudrillard, television dictates what in life is important, such as fashion. After viewing this “hyperreality” that we are exposed to by television, we apply these rules to our own reality. Therefore, television becomes how we model our lives. I like Baudrillard’s description of television more than Meyrowitz’s because I think that we do take what we see on television and incorporate it into our own lives. For example, the style of clothing that we see on television becomes the new fashion, no matter how ugly it may be. Tonight, while I was watching Desperate Housewives, there was one scene where Gabriella was wearing this black, trench coat-like dress, and my mother stated that it had to be the ugliest thing she had ever seen. I responded back by saying “Mom, that’s the new fashion”. That proves to me that we wear, and consider attractive, what we see on television.
Uses and Gratification theory, ties into this idea that we model our world from what we see on television. This theory states that we actively choose media (in this case television) to satisfy our needs. If your need is to be fashionable, and a style icon, you may watch Desperate Housewives, or other popular television programs. We choose what we want to watch because it suits our needs.
After watching Desperate Housewives this weekend, I realized how much of an impact primetime television has on our society. From the ugly dress that is considered fashionable, to the closest filled with designer clothes, it enables the media to tell the masses what we should like and what we shouldn’t.
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